The Miracle of Digital

by Steve Hoffmann
hoffmannphotographer.com

For the last six years I have been photographing my clients’ events using exclusively digital format! The learning curve from film to digital was complex and extended, but let me share with you why this has been such a wonderfully freeing experience.

Immediate Results – Photographers love to manipulate and control light. Literally within fractions of seconds I can adjust the exposure on the camera to get exactly what I want without second guessing myself. This is possible only because each image appears immediately on the back of the camera. A great bonus has been to show these immediate results to my clients and see a great look of satisfaction.

Unlimited Exposures – When I shot film I was subconsciously counting $$$ in my head. That’s because each time I pressed down on the shutter release it would cost me another $1.00 of film developing/printing. I shoot over 3000 digital exposures at a wedding without thinking about the bottom line. I am free to record history in an almost unlimited manner.

Exposure Flexibility – "Underexposed? Overexposed? Photoshop." This attitude does not work in all situations, but it works enough of the time.

Multiple Copies – Talking about feeling secure. Within 24 hours of the end of your event there are already three complete copies! If I am shooting a wedding in Cabo San Lucas, Mexico, by the time I board the plane the event exists on flashcards, on the hard drive of my powerbook and on a set of DVD’s. Up to this point I have never lost anyone’s digital files, but I could tell you many stories of how labs lose/destroy rolls of film. As well, I would be extremely nervous traveling through hotels/airports/x-ray machines if your event only existed on one set of film rolls.

Incredible Wedding Albums - Hoffmann is currently using Leather Craftsmen flush mount bridal albums. Visit their site and see the potential! Amazing!